SGMS

SGMS needed a professional web presence to attract new members, communicate their event schedule, and establish credibility as a student organization at HSG. The site had to appeal to students with no prior finance knowledge while reflecting the caliber of the industry experts involved.

I designed and built the site end-to-end, focusing on a modern aesthetic with dynamic elements and clear hierarchy. The information architecture was structured around converting visitors to members, leading with the value proposition, upcoming events, and a clear path to join.

A fully responsive Next.js application featuring a bold hero, an event agenda with speaker highlights, a team showcase, and a streamlined membership flow. The result is a polished, finance-forward identity that sets SGMS apart from typical student-club websites.

• Professional web presence for the organization
• Clear event communication and membership conversion flow
• Modern design with smooth animations
• Responsive across all devices